Top 10 Best-Selling NFL Jerseys in 2025: Josh Allen No. 1

Josh Allen’s 2024 MVP win didn’t just boost his legacy — it boosted his merch, too.

According to the NFLPA, the Bills QB owned the No. 1 best-selling jersey of the 2025 regular season, outpacing the entire league in NFL Shop sales. Right behind him: Patriots QB Drake Maye, whose breakout year helped drag New England back into the playoffs for the first time since 2021.

#NFLPA: Top 10 best-selling jerseys (2025 regular season)

1. Josh Allen — Buffalo Bills

2. Drake Maye — New England Patriots

3. Fred Warner — San Francisco 49ers

4. Jaxon Smith-Njigba — Seattle Seahawks

5. Saquon Barkley — Philadelphia Eagles

6. Caleb Williams — Chicago Bears

7. CeeDee Lamb — Dallas Cowboys

8. Christian McCaffrey — San Francisco 49ers

9. George Kittle — San Francisco 49ers

10. Brock Purdy — San Francisco 49ers

And the list had some wild storylines:

• Fred Warner hit No. 3 even after being sidelined since Oct. 12 following ankle surgery.
• Jaxon Smith-Njigba landed at No. 4 after torching defenses for 1,793 yards — a new Seahawks single-season receiving record.
• Saquon Barkley rounded out the top five, fresh off a historic rushing run that ended with a Super Bowl LIX title.

For context: 2024 jersey sales were led by Jalen Hurts, Caleb Williams, and Patrick Mahomes. In 2025, Williams stayed hot at No. 6, while Hurts and Mahomes slid to No. 11 and No. 22, respectively — proof the jersey market moves fast.