Super Bowl LX draws nearly 125M viewers, finishes as No. 2 most-watched U.S. show ever

#Super Bowl LX draws nearly 125M viewers, finishes as No. 2 most-watched U.S. show ever

NBC Sports’ broadcast of Super Bowl LX delivered one of the biggest television audiences in U.S. history, averaging 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+ (official live + same-day Nielsen Big Data + Panel). That total ranks as the second most-watched program ever in the United States, trailing only Super Bowl LIX on FOX (Feb. 2025).

#Record peak in the second quarter

The game also produced an all-time U.S. TV viewership peak: 137.8 million viewers tuned in during the second quarter, with the Seattle Seahawks leading the New England Patriots 6–0 at the time.

#Biggest Super Bowl in NBCUniversal history

Super Bowl LX now stands as the most-watched show in NBCUniversal history, arriving during a milestone year as NBC marks 100 years in 2026.

Rick Cordella, NBC Sports president, credited the multi-platform reach of NBC, Peacock, and Telemundo, calling the Super Bowl and the Olympics the two most powerful events globally and noting the broadcast also served as a major lead-in to NBC’s primetime coverage from Milan.

#Sunday Night Football also posts historic numbers

The Super Bowl capped NBC Sports’ 20th season of Sunday Night Football, which delivered a record average audience of 23.5 million viewers and is tracking as primetime’s No. 1 show for a 15th consecutive season.

#Telemundo sets Spanish-language Super Bowl records

Telemundo averaged 3.3 million viewers, the largest Spanish-language Super Bowl audience ever in the U.S. The network peaked during the halftime show with 4.8 million viewers, also a Spanish-language record for a Super Bowl halftime.

#Halftime show explodes on social media

The Apple Music Super Bowl LX Halftime Show starring Bad Bunny set new NFL social records:

• 4 billion views in the first 24 hours (Ripple Analytics), up 137% year over year
• 55%+ of halftime-show social views came from international markets
• The top three most-viewed NFL social posts of all time are now halftime-show clips, with combined viewing time totaling 115+ years

Notable top-performing clips included:

• “Only Thing More Powerful Than Hate is Love” (@NFL Instagram): 179M views, 54% from outside the U.S.
• Bad Bunny listing countries before spiking a football (@NFL Instagram): 168M views, 68% from outside the U.S.
• Same moment (@NFL TikTok): 100M views, with 60% international viewership, 60% female, 91% under 35, 36% under 25, and 53+ years of combined watch time

#Halftime TV audience was massive too

In the U.S., the halftime show averaged 128.2 million viewers from 8:15–8:30 p.m. ET. (Global viewership is expected to be reported separately.)

#Bad Bunny streaming spikes after the show

Bad Bunny’s Apple Music numbers surged immediately following halftime:

• Listens jumped 7x
• Most-streamed songs right after the performance included “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó”
• His halftime set list playlist became Apple Music’s most-played Set List
• The next day, DeBÍ TiRAR MáS FOToS charted in 155 countries, hit Top 10 in 128, and reached No. 1 in 46 (including Mexico, Colombia, Chile, Brazil, Germany, France, and Spain)
• Bad Bunny placed 24 songs in the Daily Top 100 Global, including nine in the Top 25 and six in the Top 10, with “DtMF” at No. 1
• Multiple tracks re-entered the global chart for the first time since at least Feb. 2025, and “I Like It” (with Cardi B) re-entered for the first time since Jan. 2020